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I am thrilled that Kelly and her team at ElitePT entrusted us with their website. Visit it at https://www.eliteptone.com Contact us to build your SquareSpace site.

YOU are your own best marketer. No matter who else you hire and what you do, no one else will ever promote your book like you will. That means YOU have to work at it. Here’s a quick cheat-sheet of what you should be doing before your book comes out. Pre-order Phase • Establish social media accounts and a landing pageContinue reading “Author Marketing 101”

Lately, I’ve heard from way too many local business owners who are paying way too much for SEO services that are simply not working. The scary truth is that unless you have a very custom niche – or a bottomless budget – paid SEO is not the right fit for most small businesses. However, thereContinue reading “Stop Paying Too Much – Follow These 10 Best Practices for SEO Success”

A huge thanks to the San Francisco Chronicle / Hearst Bay Area for including our founder as one of the marketing leaders in the arts and entertainment industry they tapped for marketing tips on how brands can navigate these unchartered waters. Here’s a sneak peek: Tip 3: Create and Share Activities for Families  “Arts and entertainmentContinue reading “Marketing Arts in a Post-Covid Age”

It’s only natural to want to shut down when the world is quite literally closing its doors around you. When we watch the news (or look at our portfolios) it can seem as if the proverbial end of the world is at hand. While taking necessary precautions during this uncertain times is essential – business,Continue reading “Communicating In the Age of Coronavirus”

Recognized Among Top 10 Percent of Customers Driving Powerful Email Marketing Results   Lake Norman, NC — April 14, 2019– IE Marketing, a local boutique marketing agency, has been named a 2018 All Star Award winner by Constant Contact, an Endurance International Group company and a leader in small business marketing solutions. The annual award recognizes theContinue reading “IE Marketing Earns Constant Contact All Star Award”

Super Bowl Sunday is the day of the year that marketers truly relish: The day when EVERYONE turns on the TV just to watch their ads. Taken as a whole, this year’s crop seemed just okay to say the least. From political statements that tried to unite but may have actually divided to humor thatContinue reading “How Heinz won the Super Bowl by Punting”

We just wanted to say a HUGE thanks to UK-based Living Concrete. The company recently named our client IntoConcrete.com’s blog as one of the 50 Best Interior Design Blogs. We are thrilled by this honor and wanted to congratulate the entire team of global professionals at IntoConcrete. Cheers to a fabulous team!  

What are the perils, influences and merits of progress? CHANGE: Robots Driving Covered Wagons, explores these ideas in a volume of evocative poetry from Glenn Proctor – award-winning journalist, mentor and leadership coach. Proctor wants his poems to elicit responses: an agreeable nod, a wrinkled grimace, a flat chuckle, a blank stare or a reader feelingContinue reading “Change is Here!!”

The predominant school of thought among social media managers is that businesses must respond to negative comments or reviews left online. Always. No questions. No exceptions. Just respond. Conventional wisdom holds that a proper response can help mitigate potential damage to your online reputation and might even win back the aggrieved customer. In reality, thisContinue reading “The Lost Art of Restraint”