Stop Paying Too Much – Follow These 10 Best Practices for SEO Success

Lately, I’ve heard from way too many local business owners who are paying way too much for SEO services that are simply not working. The scary truth is that unless you have a very custom niche – or a bottomless budget – paid SEO is not the right fit for most small businesses. However, thereContinue reading “Stop Paying Too Much – Follow These 10 Best Practices for SEO Success”

Marketing Arts in a Post-Covid Age

A huge thanks to the San Francisco Chronicle / Hearst Bay Area for including our founder as one of the marketing leaders in the arts and entertainment industry they tapped for marketing tips on how brands can navigate these unchartered waters. Here’s a sneak peek: Tip 3: Create and Share Activities for Families  “Arts and entertainmentContinue reading “Marketing Arts in a Post-Covid Age”

Communicating In the Age of Coronavirus

It’s only natural to want to shut down when the world is quite literally closing its doors around you. When we watch the news (or look at our portfolios) it can seem as if the proverbial end of the world is at hand. While taking necessary precautions during this uncertain times is essential – business,Continue reading “Communicating In the Age of Coronavirus”

IE Marketing Earns Constant Contact All Star Award

Recognized Among Top 10 Percent of Customers Driving Powerful Email Marketing Results   Lake Norman, NC — April 14, 2019– IE Marketing, a local boutique marketing agency, has been named a 2018 All Star Award winner by Constant Contact, an Endurance International Group company and a leader in small business marketing solutions. The annual award recognizes theContinue reading “IE Marketing Earns Constant Contact All Star Award”

How Heinz won the Super Bowl by Punting

Super Bowl Sunday is the day of the year that marketers truly relish: The day when EVERYONE turns on the TV just to watch their ads. Taken as a whole, this year’s crop seemed just okay to say the least. From political statements that tried to unite but may have actually divided to humor thatContinue reading “How Heinz won the Super Bowl by Punting”

Change is Here!!

What are the perils, influences and merits of progress? CHANGE: Robots Driving Covered Wagons, explores these ideas in a volume of evocative poetry from Glenn Proctor – award-winning journalist, mentor and leadership coach. Proctor wants his poems to elicit responses: an agreeable nod, a wrinkled grimace, a flat chuckle, a blank stare or a reader feelingContinue reading “Change is Here!!”